The main focus of many businesses is to attract new customers.
This has become a passion to the extent that a major portion of their budgets is spent doing this activity.
The question I raise is: where are those new customers before you go after them?

Mr. Bob had a visit from a small business owner with a residential cleaning company. Her question was: “I would like to build my business. I have budgeted another $2,000 for advertising, for newspaper inserts, fliers, brochures etc. How should I promote my business?”

 In business-to-business marketing, it costs approximately 10 times as much to acquire a single new customer as to keep an existing customer.

Many businesses lose about 25% of their customers to their competitors annually.

If you could cut 5% of that customer loss, you could add as much as 100% to your bottom line.

Let’s say you allocate 6 times as much to advertising as you do for customer retention...