Are they just hiding there? Typically, they are buying from your competitor.

So in reality, you are trying to lure your competitor's customers to you.

The advertising industry is a big supporter of this concept.

To them, you need to spend money on programs that will bring you new customers.
Mr. Bob is puzzled.

Why would any reasonable person spend good money to get new customers, ignore his or her own, existing customers, and pay even more money to go after some other business's customers?

If a business spends money to get a customer, then shouldn't there be a strategy to keep that customer, and get him or her to buy more of what the business offers?

This would be a better way to spend limited advertising dollars
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Word of Mouth Marketing Ideas get you Re$ult$