The Opinionnaire is a customer rejuvenation survey service provided by word-of-mouth marketing expert Bob Cassels (“Mr. Bob”) of Cassels Marketing.

Cassels Marketing has embraced the high-tech era with this new web-based evolution of our third-party customer rejuvenation survey service. It’s the same old-fashioned service, same one-on-one consultation, and you can still hand out the physical questionnaire if you choose to.

In addition, this site offers an option to those high-tech customers that prefer to save time with online submission.

This third-party tool generates honest, valuable data that allows you to maximize the value of your client list and build new referrals.

Opinionnaire customers have seen results like these:

●     35% increase in sales

●     Higher efficiencies in advertising and sales process

●     Qualified prospects and qualified referrals

●     Increased awareness of products/service

●     30% increase in revenue from existing customers

●     Identification of who uses a product/service

●     Better understanding of customers’ needs

●     40% increase of new sales through referrals from clients

●     New insights and perceptions

●     A more efficient prospecting system for a sales force

●     Marketing decisions based on market needs

●     Trained staff to understand customers perceptions

Additional survey features:

●     Easy distribution through e-mail and link on web

●     Results are independently tabulated

●     Your data is kept confidential

●     Report is simple and straightforward, with results grouped into categories

●     A proven method of tracking, monitoring and follow-up

Just sending out your Opinionnaire can dramatically improve your customer relationships by:

●     Demonstrating that you are customer driven

●     Highlighting your commitment to quality

●     Keeping in touch

●     Offering a new service

●     Tapping into what you’re doing well and where to improve

●     Flagging possible problem areas and clients