This goes way beyond a customer satisfaction survey. This is what you will gain

• Your customers/market will see that you are trying to improve your service

• It gives credibility to your service quality statements

• It gives you the opportunity to sell more or make an offer

• It keeps contact with your clients/market

• It lets you find out what you do well and where to improve

• It lets you flag possible problem areas and clients

• It keeps you from coasting

• It keeps you from wondering what they (customer/market) are saying

• It tells you what business you are in: service or product

Marketing is not a department it is your business.

Every one in your company is responsible for marketing your company

What you really need to know is how customer sees your business.